Most change doesn't last. This book shows you why, and exactly what to do about it.
Trusted by leaders at
"The leaders we work with aren't bad leaders. They're leaders who got really good at the transaction and forgot what's beneath it."
Transformation isn't a retreat you go to. It's a set of conditions you build in your mornings, your meetings, and your marriages.
Transformation is caught, not taught. Beneath the Transaction exposes the limits of surface-level leadership and gives you the framework to build conditions where lasting change actually occurs.
"A profound look at what it truly takes to build a lasting culture. This book will change how you lead."
Fitzgerald
doTERRA
"Chris Pineda doesn't just offer theory. He offers a completely new lens for organizational health."
Sheridan
Menlo Innovations
"This is the roadmap for leaders who are exhausted by the surface and ready for depth."
Bauer
THREAD
At the center is Purpose. Around it are the distinct conditions required to cultivate transformation in your life and leadership.
Put the 7 Conditions to work today. Download the free practical workbook designed to help you immediately apply the framework from the book.
Move from reading to practicing. Join an intimate group of people for an immersive journey into the 7 Conditions. Let's go deeper, together.
Next Coaching Group Launches in June · Limited Seats Available
Book a call with our team
Chris Pineda, PhD is an author, speaker, and the founder of Groundwork Leadership. With a decade of rigorous community research and hands-on consulting, Chris helps leaders shift from transactional management to transformational culture building.
Where Modern Leadership Meets Indigenous Wisdom
The 7 Conditions framework is not merely an academic theory. It is born from this profound cultural lineage of shared identity, legacy, and ancient wisdom.
Transformation requires honesty. The 7 Conditions Assessments are designed to give you a rapid snapshot of what you're doing well, and where you need intentional focus.
A powerful snapshot of your own life's transformational journey of becoming. Identify which conditions you are consistent in, and which need focus.
Take Personal AssessmentEvaluate the health of your team's culture. Bring the 7 Conditions into your organization to stop managing transactions and start leading people.
Take Org Assessment
